F-150 SuperCab vs. SuperCrew: What’s the Difference?

What if buying an electric truck didn’t require a luxury-vehicle budget? That is the idea behind the Ford Fathom, an all-new midsize electric pickup scheduled to arrive in 2027. With a starting MSRP of $28,350 before destination charges, the Fathom is being designed to make electric driving accessible to a much wider group of truck buyers. This is not simply a less expensive version of an existing Ford electric truck. The Fathom will be the first vehicle constructed on Ford’s new Universal Electric Vehicle Platform, using a new production system intended to reduce complexity, control costs, and create room for practical technology. Here is what Ford has confirmed—and what drivers should still be waiting to learn. Ford Fathom at a Glance Ford has announced several important details about its upcoming electric pickup: Midsize, four-door electric truck Seating for five adults Starting MSRP of $28,350 with a standard-range battery $1,595 destination and delivery charge Preorders expected to begin in early 2027 Built on the Ford Universal Electric Vehicle Platform Production planned for Louisville, Kentucky Bed and front trunk, or “frunk,” for cargo Bidirectional power capability Next-generation BlueCruise capability Large high-resolution center display Standard Digital Key Apple CarPlay and Android Auto compatibility Navigation powered by Apple Maps Over-the-air software-update capability Important details such as EPA-estimated range, towing capacity, payload, charging speed, dimensions, and available trim levels had not been released at the time of writing. How Affordable Is the Ford Fathom? The Ford Fathom will start at $28,350 with its standard-range battery. That figure excludes the $1,595 destination charge, taxes, title, registration, dealer documentation fees, and optional equipment. Dealers set final selling prices. Even with those qualifications, the announced starting price places the Fathom in unusual territory. New electric trucks have traditionally carried prices considerably higher than comparable compact or midsize gas-powered pickups. Ford is attempting to change that equation by designing the vehicle, battery, software, and assembly process together. The result is intended to be a modern electric truck that begins below $30,000 without being stripped of the technology customers expect. Why Is It Called Fathom? A fathom is traditionally a unit used to measure the depth of water. The word can also mean understanding something deeply. Ford selected the name to represent the work its development team did to understand how customers actually use their vehicles. The truck is intended for people who want everyday practicality, flexible cargo space, modern technology, and an attainable price—not necessarily the size or towing capacity of a full-size pickup. There is also an older meaning behind the name. A fathom once described the approximate span of a person’s outstretched arms. Ford connects that idea to the Fathom’s welcoming, spacious interior. A New Platform for a New Kind of Ford Electric Truck The Fathom is the first model based on Ford’s Universal Electric Vehicle Platform. This architecture was created to support an eventual family of affordable electric vehicles with different body styles. Instead of adapting a gasoline-powered platform, Ford designed the system specifically around electric propulsion. That gives engineers greater freedom to position the battery, create a spacious cabin, and provide storage at both ends of the vehicle. Ford says the Fathom will have more passenger volume than a Toyota RAV4 while still providing a truck bed and a front cargo area. This could make it particularly useful for households that want one vehicle to handle commuting, errands, passengers, and weekend projects. The platform is also being designed to accept software improvements through over-the-air updates, allowing compatible features to evolve after the truck leaves the dealership. How Ford Plans to Keep the Price Down A lower price does not come from one dramatic breakthrough. Instead, Ford is simplifying hundreds of individual parts and processes. The Fathom will be assembled using the new Ford Universal EV Production System. Rather than moving an incomplete vehicle along one traditional assembly line, Ford’s system divides production into three main branches: The front section of the truck The rear section of the truck The structural battery, seats, carpeting, and center console Those sections come together later in the process. Ford expects the approach to reduce manufacturing time, require less factory space, and improve working conditions for plant employees. The platform is also designed around a more efficient electrical architecture. Reducing excess wiring, fasteners, and individual components can lower weight and manufacturing expense. A lighter and more efficient vehicle may be able to deliver useful driving range without relying on an enormous, expensive battery. American Assembly and LFP Batteries Ford plans to build the Fathom at its retooled Louisville Assembly Plant in Kentucky. The company has invested approximately $2 billion in the plant as part of its affordable-EV program. The truck will use lithium iron phosphate, or LFP, battery technology. Ford plans to assemble the battery cells at BlueOval Battery Park Michigan. LFP batteries can offer several practical advantages, including lower material costs and long service life. They also avoid using nickel and cobalt in the battery chemistry. Ford has not yet disclosed the Fathom’s battery capacity or estimated driving range, so shoppers should wait for official specifications before comparing it directly with other EVs. Bidirectional Power: More Than Transportation One of the Ford Fathom’s most interesting confirmed features is bidirectional power capability. An ordinary electric vehicle takes electricity from the grid and stores it in its battery. A vehicle with bidirectional capability can also send power back out. When paired with compatible home equipment, the Fathom is expected to help run household essentials such as lights, a refrigerator, and Wi-Fi during an outage. That potential could be especially appealing to Florida residents preparing for storms and temporary power interruptions. Bidirectional charging may also help some owners manage electricity costs. The vehicle could charge when electricity rates are lower and return some of that energy to the home during more expensive periods. Home-power functionality will require compatible equipment, professional installation, and support from the owner’s electric utility. Ford has not yet released complete equipment or installation details. A Digital-First Interior The affordable price does not mean Ford is eliminating every screen or connected feature. The Fathom will include a large, high-resolution center display with navigation powered by Apple Maps. Apple CarPlay and Android Auto compatibility will also be standard, allowing drivers to bring familiar apps and services into the vehicle. A standard Digital Key will let a compatible phone act as the vehicle key. Owners will also be able to use the Ford app for supported remote functions. Every Fathom will be built with the necessary hardware for Ford’s next generation of BlueCruise. When activated through an eligible plan or trial, BlueCruise supports hands-free highway driving on designated Hands-Free Blue Zones. It remains a driver-assistance feature, so drivers must continue watching the road and be ready to take control. Where Will the Ford Fathom Fit in the Truck Lineup? The Fathom is not an electric F-150, nor is it simply a battery-powered Maverick. Ford describes it as a midsize pickup. That places it conceptually between the compact Maverick and larger F-150, although official dimensions have not yet been announced. Its likely appeal is different from that of a full-size work truck. The Fathom is being developed for drivers who want: An approachable purchase price An electric vehicle with a real cargo bed Room for five passengers Easy daily drivability Storage in both a bed and frunk Modern connected technology The convenience of charging at home Backup-power potential Buyers who need maximum towing or payload capacity should wait for Ford’s final specifications. Those whose top priority is efficient commuting, home projects, outdoor equipment, or daily family use may find the Fathom’s combination especially compelling. What Has Ford Not Announced Yet? Although Ford has revealed the name, starting price, platform, and several features, many important numbers are still unknown. Ford has not yet published: EPA-estimated driving range Battery capacity Maximum charging rate Estimated DC fast-charging time Horsepower or torque Towing capacity Payload capacity Bed dimensions Overall length and width Available battery choices Trim levels Final production or delivery schedule Until those details are available, claims about the Fathom’s range or capability should be treated as speculation. Is the Ford Fathom Right for North Florida? For drivers in Starke and the surrounding Gainesville, Lake City, and Jacksonville areas, the Fathom could offer an appealing combination of manageable size and everyday utility. Home charging may allow many owners to begin each morning with the range needed for commuting and errands. The bed and frunk should provide flexible storage for tools, sports equipment, groceries, or weekend gear. Bidirectional power could add another layer of value when a properly equipped home experiences an outage. As with any electric vehicle, the right choice will depend on daily mileage, charging access, towing needs, and travel habits. Ford’s forthcoming range and charging specifications will help shoppers determine how well the Fathom fits longer highway trips and demanding truck use. When Can You Order a Ford Fathom? Ford says preorders will begin in early 2027. Interested shoppers can currently register with Ford to receive updates and a future preorder invitation.Exact production timing, dealership allocations, and customer delivery dates have not been announced. At Murray Ford of Starke, we’re here to help North Florida drivers follow the Fathom’s development, understand the preorder process, and compare it with other Ford trucks and electric vehicles as more specifications become available. Visit Murray Ford of Starke at 13447 U.S. Highway 301 South in Starke, Florida, to explore today’s new Ford lineup and ask about future Ford Fathom updates. Frequently Asked Questions What is the Ford Fathom? The Ford Fathom is an upcoming midsize, four-door electric pickup. It will seat five people and will be the first vehicle constructed on Ford’s new Universal Electric Vehicle Platform. How much will the Ford Fathom cost? The Fathom will have a starting MSRP of $28,350 with a standard-range battery. That price excludes a $1,595 destination charge, taxes, registration, dealer fees, and optional equipment. The dealer sets the final selling price. When will the Ford Fathom be available? Ford says Fathom preorders will begin in early 2027. A specific production launch or customer delivery date has not yet been announced. What is the Ford Fathom’s driving range? Ford has not released an EPA-estimated driving range. Battery capacity and charging-speed figures also remain unannounced. How much can the Ford Fathom tow? Ford has not yet published towing or payload ratings for the Fathom. Buyers who plan to tow should wait for the final specifications and confirm the capacity of their selected configuration. Can the Ford Fathom power a house? The Fathom will offer bidirectional power capability. When connected to a properly equipped home, its battery will be able to help power household essentials during an outage and may help manage electricity costs. Additional home equipment and utility approval may be required. Will the Ford Fathom have BlueCruise? Every Fathom will be built with BlueCruise-capable hardware. Using BlueCruise will require activation through an eligible plan or trial. BlueCruise is a hands-free driver-assistance feature, not an autonomous-driving system.

One turn of a dial can change how your Bronco responds to a rainy road, loose sand, rocky terrain, or an open stretch of trail. That’s the idea behind G.O.A.T. Mode on a Bronco. G.O.A.T. stands for “Goes Over Any Type of Terrain,” and the system gives you selectable drive modes designed for specific conditions. Depending on the setting and your Bronco’s equipment, the vehicle can adjust throttle response, transmission behavior, traction and stability controls, and four-wheel-drive settings. If your question is, “What is G.O.A.T. Mode on a Bronco?” the simplest answer is that it helps prepare the vehicle for what’s underneath the tires. Five Modes or Seven? Your Bronco Trim Decides The Bronco G.O.A.T. Modes you get depend on the model. For 2026, Base, Big Bend, Outer Banks, and Heritage Edition models have five modes: Normal Eco Sport Slippery Sand Badlands, Stroppe Edition, and Raptor models get seven: Normal Eco Sport Slippery Off-Road Rock Crawl Baja So, before planning around a particular G.O.A.T. Mode on a Bronco, check the exact model and equipment. Not every Bronco has every setting. Normal, Eco, and Sport Change the Everyday Drive You don’t have to leave pavement to make use of the system. Normal is your everyday setting, balancing comfort and general drivability. Eco prioritizes efficient driving and extended range. Sport goes the other direction by sharpening accelerator response, changing steering feel, and holding lower gears longer for quicker acceleration. That makes G.O.A.T. Mode on a Bronco relevant even if most of your week involves US-301, errands around Starke, or highway miles toward Gainesville or Jacksonville. The trail modes may get the attention, but some of these settings are built for the drive you make every day. Slippery Mode Is the One to Remember When the Weather Turns Florida rain can turn a perfectly ordinary road slick in a hurry. When using G.O.A.T. Mode on a Bronco, Slippery mode reduces throttle response and adjusts shifting for firm surfaces with reduced traction. Depending on the Bronco’s four-wheel-drive system, the mode can also change which 4x4 setting is selected by default. Among the Bronco G.O.A.T. Modes, Slippery may be one of the most useful for drivers who rarely leave pavement. The key is using the mode that matches the surface. Ford specifically warns against using certain four-wheel-drive configurations intended for slippery conditions on dry pavement. Sand Mode Helps the Bronco Keep Moving Loose sand requires momentum, traction, and a different response than pavement. On 2026 Broncos equipped with Sand mode, the vehicle prepares itself for soft terrain rather than treating it like an ordinary road. That makes G.O.A.T. Mode on a Bronco useful when the surface gets loose and maintaining forward progress becomes the priority. It’s also a good reminder that drive modes aren’t magic buttons. Tire pressure, terrain, driver input, vehicle equipment, and good judgment still matter when you leave pavement. Off-Road, Rock Crawl, and Baja Get More Specialized Move into Badlands, Stroppe Edition, or Raptor territory and the Bronco G.O.A.T. Modes get more specialized. Off-Road is built for mixed surfaces like sand, gravel, mud, and uneven terrain, with 4H becoming the default on applicable Broncos. Rock Crawl uses 4L and adjusts throttle and transmission response for more control over obstacles. The rear electronic locking differential engages, and properly equipped models can disconnect the stabilizer bar for better articulation. Baja takes the opposite approach. This G.O.A.T. Mode on a Bronco is designed for higher-speed off-road driving, with quicker throttle response and stronger torque delivery over loose terrain. Rock Crawl wants patience. Baja wants room to move. The Dial Is Easy. Choosing the Right Mode Matters More. Using the system itself isn’t complicated. The Bronco uses a console-mounted controller to select its drive modes. Ford notes that mode availability can depend on vehicle conditions and that off-road modes should be returned to an appropriate on-road setting when you’re back on regular pavement. The important part is understanding what each G.O.A.T. Mode on a Bronco is trying to accomplish instead of simply turning the dial because the terrain looks interesting. You don’t need Baja for a rainy commute, and Rock Crawl isn’t there to make a grocery run more exciting. See G.O.A.T. Mode on a Bronco in Action Before You Hit the Trail The best time to figure out your Bronco’s controls is before you’re staring at an obstacle. At Murray Ford of Starke, our team can show you how the Bronco G.O.A.T. Modes work on the specific model you’re considering and explain which trims offer the terrain settings that match how you want to drive. Explore our current Ford Bronco inventory, then get behind the wheel and try the controls for yourself. A G.O.A.T. Mode on a Bronco can change a lot about how the SUV responds. Knowing when to turn that dial is what makes the technology genuinely useful. Ford Bronco G.O.A.T. Modes FAQs Still learning the terrain-management system? Here are quick answers about Bronco G.O.A.T. Modes, what the settings mean, and how to use them correctly. What is G.O.A.T. Mode on a Bronco? G.O.A.T. Mode on a Bronco refers to selectable drive settings designed for different roads, weather, and terrain. Depending on the selected mode and vehicle equipment, the system can adjust throttle response, transmission behavior, traction and stability controls, and four-wheel-drive operation. How do you use Ford Bronco G.O.A.T. Mode? Use the console-mounted controller to bring up the available modes and select the setting that matches your driving conditions. Available settings depend on the Bronco model, and certain modes are intended specifically for off-road use. What does G.O.A.T. stand for on a Ford Bronco? G.O.A.T. stands for Goes Over Any Type of Terrain. It’s Ford’s name for the Bronco’s selectable terrain and drive modes. Which Ford Bronco models have seven G.O.A.T. Modes? For 2026, Badlands, Stroppe Edition, and Raptor have seven modes. Base, Big Bend, Outer Banks, and Heritage Edition models have five. Always confirm the equipment on the specific Bronco you’re considering. Which Bronco G.O.A.T. Mode should I use in the rain? If you’re using G.O.A.T. Mode on a Bronco in the rain, Slippery mode is the setting designed for firm surfaces with reduced traction. It lowers throttle response and adjusts shifting to help the Bronco respond more smoothly on slick roads.

A Mustang GT already knows how to make an entrance. RTR looks at that same car and asks a different question: how much further can we take it? The result is a Mustang with a sharper stance, specialized suspension, distinctive bodywork, RTR badging, and, depending on the Spec, a serious jump in horsepower. If you’re searching for an RTR Mustang for sale, understanding the different versions matters. Spec 2, Spec 3, Spec 5, and Ford’s newer factory RTR Package don’t all deliver the same experience. Here’s how they fit together. What Makes a Mustang an RTR? RTR stands for “Ready to Rock,” and the company was founded by professional driver Vaughn Gittin Jr. RTR Vehicles is independent from Ford, but the two companies collaborate closely on Mustang projects. The serialized RTR vehicle program starts with a Mustang and adds RTR-engineered appearance, chassis, wheel, tire, suspension, and performance upgrades depending on the Spec level. So, when you find an RTR Mustang for sale, you’re looking at more than a Mustang with a graphics package. The higher Specs can substantially change how the car looks, handles, and puts power to the pavement. Spec 2: Start With the Chassis For 2026, RTR Spec 2 can be built from any Mustang GT chassis. It adds RTR’s aggressive grille and body components, 20-inch staggered wheels, Nitto tires, adjustable suspension components, lowering springs, unique badging, graphics, and a serialized dash plaque. RTR currently lists the package starting at $18,995 above the cost of the base Mustang GT. Spec 2 makes sense for the shopper who wants the full RTR look and a more focused chassis without making a supercharger the centerpiece. That’s an important distinction when comparing one RTR Mustang for sale with another. The badge may say RTR, but the Spec tells you how far the transformation goes. Mustang RTR Spec 3: Now Add 810 Horsepower This is where things get considerably louder. The 2026 Mustang RTR Spec 3 pairs the GT’s 5.0-liter V8 with a 3.0-liter Ford Performance Whipple Supercharger, producing 810 horsepower and 615 lb-ft of torque. It also carries over the RTR styling and tactical suspension hardware while adding staggered RTR wheels as standard equipment. Within the RTR Mustang for sale lineup, Spec 3 is where power takes a major jump. RTR lists the package from $33,995 above the Mustang GT base vehicle. For drivers who want more than a standard Mustang GT, Spec 3 adds the supercharged power and RTR-tuned chassis upgrades that make the car feel like a much more complete performance build. Mustang RTR Spec 5: RTR Turns Everything Up Then there’s the Mustang RTR Spec 5. For 2026, this is RTR’s flagship Mustang and the most capable production Mustang RTR the company has offered. Its supercharged 5.0-liter V8 uses a Stage 2 Whipple system to produce more than 870 horsepower and 660 lb-ft of torque. Buyers can choose a six-speed manual or 10-speed automatic. But Spec 5 isn’t simply a Spec 3 with more boost. It receives an integrated widebody system, exposed carbon-fiber exterior components, adjustable coilover suspension, upgraded brakes, forged 20-inch wheels, Michelin Pilot Sport 4S tires, RTR by BORLA active exhaust, and RECARO sport seats. Production is limited to just 50 U.S. units for the 2026 model year. With production that limited, finding an RTR Mustang for sale in Spec 5 form takes a little more patience than tracking down a more widely available Mustang. How Is Ford’s Factory RTR Package Different? This is where the naming can become confusing. Ford offers a factory-installed RTR Package for the 2026 Mustang EcoBoost Fastback. Developed with RTR and built at Ford’s Flat Rock Assembly Plant, this version uses the turbocharged 2.3-liter EcoBoost engine rather than the V8 found in RTR’s serialized Spec models. The factory package includes RTR’s signature illuminated grille elements, 19-inch wheels, a 3.55 Torsen limited-slip rear axle, Brembo brakes, active-valve exhaust, an electronic drift brake, and Ford-patented anti-lag technology. MagneRide damping is available as an option. Ford also offers a separate RTR Appearance Package that can be added to the main RTR Package. It includes Hyper Lime brake calipers and matching exterior graphics. The factory-built EcoBoost RTR is separate from RTR’s serialized, GT-based Spec 2, Spec 3, and Spec 5 vehicles. Those models take a different approach, particularly the supercharged V8-powered Spec 3 and Spec 5. If an RTR Mustang for sale catches your eye, confirm which program and configuration you are considering before assuming every RTR follows the same formula. Which RTR Mustang Fits the Way You Drive? The best RTR depends on what you actually want from the car. If the look, suspension, and sharper chassis matter most, Spec 2 gives you the RTR treatment without stepping into supercharged territory. If power is the priority, the Mustang RTR Spec 3 is the clear jump. Its 810-horsepower setup gives you a very different experience from a standard GT while still keeping the car below the extreme rarity of Spec 5. The Mustang RTR Spec 5 is for someone who wants the halo version. With more than 870 horsepower, widebody construction, carbon-fiber components, and production limited to 50 U.S. units, it’s less about finding the middle ground and more about getting the most exclusive RTR Mustang in the lineup. That’s why the right RTR Mustang for sale depends less on which badge looks best and more on how much performance, rarity, and customization you actually want. Ready to Rock? Start With a Mustang in Starke At Murray Ford Starke, you can explore our current Mustang inventory and get familiar with the GT models that form the foundation for many RTR builds. If an RTR Mustang for sale is what you’re ultimately after, availability depends on the specific RTR program, model year, production, and authorized-dealer inventory. RTR maintains its own dealer and vehicle locator for serialized Spec models. Start by finding the Mustang configuration you like, then make sure you understand whether you’re looking at Ford’s factory RTR Package or a serialized RTR Spec 2, Spec 3, or Spec 5 build. Because with RTR, the badge is only the beginning of the story.