Research & Insights


    A leather-wrapped steering wheel frames a digital instrument cluster displaying vehicle telemetry, with a blurred dashboard and windshield in the background.

    Research & Insights

    Find the Ford That Fits the Way You Move

    Turn Questions Into a Confident Choice

    Choosing your next vehicle should feel exciting, not like a research project with twenty tabs open. The Murray Ford of Starke Research & Insights Center brings the most useful information together in one place. Compare popular vehicles, explore Ford dimensions and capabilities, and get straightforward answers about the features that matter on Florida roads.

    Whether you need a truck for the jobsite, an SUV for a growing family, or an adventure-ready 4x4, start here and narrow your search with confidence.

    Vehicle Buying Guides

    Helpful Answers Without the Spec-Sheet Maze

    Vehicle specifications are useful only when you understand what they mean for your life. Our Ford buying guides translate dimensions, configurations, capabilities, and features into practical answers. Find out what fits in the cargo area, which truck bed works for your equipment, and how different models suit travel around Starke and beyond.

    A grey SUV parked on desert terrain with mountains in the background.

    Ford Expedition Size Guide: Dimensions, Cargo Space & Seating Explained

    The Ford Expedition’s size is a big part of what makes this full-size SUV work for families who regularly travel with people, gear, or both. The standard Expedition gives you three roomy rows without stretching to the longest body available, while Expedition MAX adds nearly a foot of overall length.

    Image of a blue pickup truck filled with various tools and equipment against a backdrop of a grassy field

    Complete Guide to Ford Truck Bed Sizes & Dimensions

    A pickup bed might carry tools during the week and bikes or camping gear on the weekend, so Ford truck bed sizes deserve more thought than simply choosing “short” or “long.”

    Vehicle Comparisons

    See the Differences That Matter in Everyday Driving

    Two vehicles can look evenly matched until you compare how they handle passengers, cargo, towing, technology, and daily driving. Our side-by-side comparisons focus on the differences you will notice from your driveway to the highway, helping you decide which model fits your priorities before you schedule a test drive.

    A white off-road SUV with a red roof sits on a rocky trail surrounded by dry grass and a dense forest.

    Jeep Wrangler vs. Ford Bronco: Which Off-Road SUV Fits Your Adventures?

    The Jeep Wrangler vs. Ford Bronco matchup starts with two genuinely capable 4x4s. Both offer removable doors and roofs, two- or four-door bodies, and serious trail hardware.

    A dark green full-size SUV with a roof rack sits on a rocky riverbed against a backdrop of dense evergreen forests and misty mountains.

    Ford Explorer vs. Expedition: Which SUV Is Right for Your Family?

    The Ford Explorer vs. Expedition decision comes down to how much space and capability your family actually uses. The 2026 Explorer is the more manageable option, while Expedition moves into full-size SUV territory.

    A red SUV sits on rocky terrain with a dense evergreen forest in the background.

    Ford Explorer vs. Toyota Highlander: Which 3-Row SUV Does More?

    They can handle school pickup, weekend travel, visiting family, sports gear, and the occasional moment when suddenly everyone needs a ride. But not every three-row SUV approaches those jobs the same way.

    A white pickup truck navigating a rugged, dirt trail surrounded by lush greenery and towering rock formations in the background.

    Ford Ranger vs Toyota Tacoma: Find Your Midsize Match

    Midsize trucks deliver real capability without the bulk of a full-size pickup. They’re easier to maneuver and still ready for towing, projects, camping gear, and trail use.

    A woman loads gear into the back of a black SUV parked on a grassy clearing with tall evergreen trees in the background.

    Bronco vs. Bronco Sport: Which One Fits Your Lifestyle?

    They share the Bronco name, boxy attitude, and an appetite for getting off pavement. After that, they start heading in different directions.

    Ready to Turn Your Research Into a Test Drive?

    You have compared the numbers. Now see how your favorite Ford feels from behind the wheel. Visit Murray Ford of Starke to explore available models, compare your top choices in person, and get answers based on how you actually drive.

    Our team proudly helps drivers from Starke, Gainesville, Lake City, Jacksonville, and communities throughout North Florida find vehicles that fit their families, work, and weekends.

    Schedule a Test Drive